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Solutions — B2C

Win the heart, keep the cart, one-tap checkout.

Karum B2C ships with loyalty, campaign engine, abandoned cart, personalized email/push, seasonal stock and dynamic pricing. Bring marketplace-level conversion to your own storefront.

Sound familiar?

Traffic up, conversion flat?

Cart added, never paid

70% add to cart, 3% check out — no automated follow-up.

Lost after first order

Customers buy once, vanish for 6 months — no loyalty or segments.

Seasonal campaign fatigue

Manually editing 80 SKU prices for Black Friday.

Email = generic

Same newsletter to the whole list; 4% open rate.

The Karum way

Conversion & recovery engine.

Loyalty, cart recovery, campaign engine, segmented email/push, dynamic pricing and seasonal automation — all built in.

  • Points + tier + rewards loyalty program
  • Abandoned cart email + WhatsApp + push (3-step)
  • Segmented newsletter (behavior + spend + product)
  • Campaign engine (coupons, BOGO, tiered discount)
  • Stock-aware dynamic pricing
  • Push notifications (web + mobile PWA)
STORE PANEL · 7 DAYS karum · live
Mom · 32 · İstanbul
5 orders / 12 months
Loyalty tier
Gold · 4,250 pts
Next tier in 750 pts
Cart recovery #2
Email 2h ago · WhatsApp in 8h
Last order 18 days ago — $ 84
Critical for this segment

8 conversion modules.

Not just cart-add — earn, return, retain.

Loyalty + rewards

Points, tiers, birthdays, anniversaries, referral coupons.

Retention

Abandoned cart

3-step email + push + WhatsApp automation.

Recovery

Dynamic campaigns

Coupons, BOGO, tiered, cart threshold, gift-with-purchase.

Marketing

Push notifications

Web push + mobile push + browser permission.

Notification

Segments + personas

Behavior, RFM, spend, vertical — 12 ready-made filters.

CRM

A/B testing

Banners, product cards, pricing — controlled tests.

Optimization

Wishlist + alerts

Back-in-stock, price-drop, new-variant — auto email.

Wishlist

Reviews + UGC

Stars, photo, video; verified-customer badge.

Social proof
Customer story
"After turning on Karum loyalty + abandoned cart, our repeat-purchase rate hit 1.6× in 60 days and cart recovery reached 23%."
Selin A. · Founder, Atölye Otuzüç
0
Cart recovery
0
Repeat purchase
0
Loyalty members
0
Email open rate
Which plan?

Recommended for B2C.

New brands launch on Starter; loyalty + campaign engine unlock on Scale.

Starter

Single store, abandoned-cart email — fine to start.

See details
Recommended
Scale

Recommended — loyalty, segments, push, A/B testing included.

See details
Enterprise

Multi-brand, advanced personalization + AI recommendations.

See details
FAQ

Traffic up, FAQ

No. Set up points/tiers/rewards visually from the panel — auto-embedded into your storefront theme.
B2C vs. the market

No marketplace commission, no Shopify TR gap.

Eight critical B2C capabilities side by side.

Capability Karum TrendyolShopifyMagento
Commission$0 (flat monthly)15–25%Monthly + per-txAnnual + dev
Loyalty programBuilt inNonePlugin ($)Manual setup
Abandoned cartEmail + push + WhatsAppNoneEmail onlyYes
Push notificationsWeb + mobileNonePluginWeb only
Email automationSegmented + UTMNoneMailchimpYes
A/B testingNativeNoneVWO ($)Optimizely ($)
E-invoice / GDPRAutomaticNoneManualYes
TR support (TR hours)7-day TRNo phoneEN forumEN hours
Getting started

Your first sale this week. Setup in 5 minutes.

Our onboarding team runs the process. Data migration, product mapping, and channel connection included — first sale on average in 3–7 days.

LET'SGO