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Benchmark · 12.4k stores · 2026 Q1

Where do your numbers actually stand?

Industry averages derived from anonymised data of Karum's 12,400+ active stores. 6 industries, 14 KPIs, refreshed quarterly. Enter your store's numbers and the benchmark comparison is instant.

Stores
12,400+
Industries
6
KPIs
14
Refresh
Quarterly
Industry KPIs

6 industries,

For each industry: average basket, order volume, return rate and annual revenue growth. Karum customer average sits next to it — see the diff.

Fashion & textile
₺684
1,842
18.2%
+34.2%
Karum customer AOV +12%Return rate −4.1%Annual revenue growth +12 pp
Home & living
₺1,247
987
6.8%
+22.5%
Karum customer AOV +18%Return rate −1.9%Annual revenue growth +8 pp
Electronics
₺3,891
542
4.2%
+18.3%
Karum customer AOV +9%Return rate −0.8%Annual revenue growth +6 pp
Cosmetics & personal care
₺412
2,347
8.1%
+41.2%
Karum customer AOV +22%Return rate −2.4%Annual revenue growth +14 pp
Sports & outdoor
₺892
1,124
9.5%
+28.7%
Karum customer AOV +14%Return rate −2.1%Annual revenue growth +9 pp
Food & beverage
₺248
3,842
1.4%
+52.4%
Karum customer AOV +27%Return rate −0.3%Annual revenue growth +18 pp
Karum vs industry

Karum customers,

Compared with the average across all stores in the same industry, revenue at Karum grows 22% faster and returns are 38% lower.

Revenue growth
Industry
+29.7%
Karum
+51.4%
+22 pp
Average basket
Industry
₺1,062
Karum
₺1,247
+17%
Return rate
Industry
8.0%
Karum
4.9%
−38%
Conversion rate
Industry
2.4%
Karum
3.2%
+33%
Repeat purchase
Industry
18.5%
Karum
29.3%
+58%
Cart abandonment
Industry
72.3%
Karum
58.1%
−20%
Methodology

How the data

Anonymised transactional data from 12,400+ active stores on the Karum platform across 2026 Q1 (1 Jan – 31 Mar). No personally identifiable data of any store is included.

  • Sample12,420 stores · 6 industries
  • Period2026 Q1 · 90 days
  • Anonymityk-anonymity k≥50 · aggregate
  • StatisticsMedian + 25/75 quartile
  • ExclusionsFirst 30 days + return transactions
  • FreshnessEvery quarter · free
Full report

48-page

Industry-deep cohort analysis, seasonality charts, marketing channel performance and actionable recommendations for Karum customers. Sent by email.

Download the report
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